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Using Storytelling to Bring Crypto to Life

Humans have been telling each other stories since the beginning of time. It’s how we connect and build relationships, and help people gain a new perspective. We all have a story to tell. A story that makes us important and interesting to those we meet and who surround us.

When we embarked on the creation of Down the Rabbit Hole, we set out to tell stories not only about cryptocurrency but about the necessity of building a more beautiful, equitable world.

Blockchain technology and cryptocurrency is a high-tech industry and an emerging market that is still in very early stages. Even for those of us working in it, it’s easy to forget the nascency of our ecosystem. It’s an industry that is broadly misunderstood due to fear and misconceptions.

The purpose of Down the Rabbit Hole was to humanize the technology and provide an avenue to encourage understanding. We hope to show an honest portrayal of the beautiful, wonderful humans behind it– the love, the collaboration, and the common mission of wanting to build a better future.

Each cast member has their own extraordinary and distinct story to tell, filled with hopes, dreams, fears, ambitions, and motivations that are unique only to them.

Collecting their stories became a large part of my life, and during production, a bigger picture began to unfold. I began to see common threads weaving throughout each story, revealing larger systemic and cultural complexities.

Stories, experiences, and memories are what gives our lives meaning. In reflecting on the process and my own journey, I’m filled with humility and gratitude for the incredible network of people I get to co-exist with. And while the industry continues to challenge me, I’ve discovered that my role in this ecosystem is to tell these stories.

As a Director, the making of these films educated me on the hurdles that lay ahead, including public perception, mass adoption, and making this industry understandable. When it comes to storytelling in crypto, the biggest obstacle will be showing people what the impact of tomorrow will be.

And as a human being, it taught me that there is strength in vulnerability.

It’s been an honor to collaborate with an ensemble of creatives who were dedicated to this work. Zooko Wilcox, Diego Gutierrez Zaldivar, Erik Voorhees, Tatiana Moroz, Meltem Demirors, and Nyla Rodgers: thank you for joining our voices together to capture the spirit of crypto on film.

At the end of the day, I just want the world to function, for it to be peaceful, to be better. And that’s really beautiful. I hope that Down the Rabbit Hole provides an emotional experience that marks an evolutionary step forward for cryptocurrency and blockchain technology. Stories have the transformative effect of changing how we engage with, learn about, and embrace new technology, ideologies, and paradigms. This documentary film serves as a needed step in that progress.

-Emily Coleman, Director

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